What's happened
Airbnb unveils 'Icons,' offering unique stays like a night in a Paris museum or a visit to the X-Men's mansion. CEO Brian Chesky highlights the company's shift towards selling experiences over just accommodations.
Why it matters
Airbnb's launch of 'Icons' signifies a strategic move to differentiate itself in the competitive travel market by offering exclusive and memorable experiences. This shift towards experiential travel could attract more customers seeking unique and immersive stays, impacting the broader travel industry's focus on personalized and curated offerings.
What the papers say
According to Axios, Airbnb's 'Icons' aim to provide once-in-a-lifetime experiences, signaling the company's evolution beyond traditional accommodations. The New York Times highlights Airbnb's expansion of promotional stays with celebrities and brands under the 'Icons' category, emphasizing the company's innovative approach to travel experiences.
How we got here
Airbnb's concept of 'Icons' builds on the success of past promotional stays, such as a Barbie-themed house and a Shrek's swamp replica. The company's focus on offering unique and exclusive experiences aligns with the growing trend of travelers seeking personalized and unconventional accommodations.
Common question
-
What unique and extravagant stays does Airbnb's 'Icons' category offer?
Airbnb's 'Icons' category offers a range of unique and extravagant stays designed to provide customers with unforgettable experiences. From spending a night in a Paris museum to staying in movie-themed houses and sleeping surrounded by Ferrari racing cars, these accommodations aim to go beyond traditional stays.
More on these topics
-
Airbnb, Inc. is an American vacation rental online marketplace company based in San Francisco, California, United States. Airbnb offers arrangement for lodging, primarily homestays, or tourism experiences.
-
Brian Joseph Chesky is an American businessman, and industrial designer. He is the co-founder and CEO of the peer to peer lodging service Airbnb. Chesky was named one of Time's "100 Most Influential People of 2015".