What's happened
Billie Eilish announces her 'Hit Me Hard and Soft' world tour in celebration of her upcoming album release on May 17. The tour will kick off in North America in September 2024 and include UK dates in summer 2025. Olivia Rodrigo also announces her 'Guts' world tour with two dates in Glasgow.
Why it matters
Billie Eilish's tour announcement and album release are significant events in the music industry, generating excitement among fans worldwide. The tours will provide an opportunity for fans to experience live performances from two highly successful artists, shaping the music landscape for the upcoming year.
What the papers say
Business Insider reports on Billie Eilish's 'Hit Me Hard and Soft' world tour and album release, highlighting her achievements and upcoming tour details. The Independent covers Eilish's tour dates and album announcement, emphasizing the charitable aspect of the tour. The Scotsman discusses Eilish's UK tour dates and the anticipation surrounding her arrival in the country, providing information for fans on ticket availability and show details.
How we got here
Billie Eilish and Olivia Rodrigo have risen to fame in the music industry with multiple award wins and chart-topping albums. Eilish's success with her previous albums has set the stage for her highly anticipated 'Hit Me Hard and Soft' album and world tour. Similarly, Olivia Rodrigo's debut album 'Sour' and upcoming release 'Guts' have solidified her position as a prominent figure in pop music, leading to her own world tour.
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