Pop the bubble!

Pop the bubble!

Most of us don’t think about the forces affecting what we see online - the filter bubble created from algorithms that create a unique universe of information designed just for you.

The result is a flood of news, articles and socialmedia posts that support your current opinions and perspective, but insulates you by limiting what you see.

Personalization filters serve a kind of invisible autopropaganda, indoctrinating us with our own ideas, amplifying our desire for things that are familiar in leaving us oblivious to the dangers lurking in the dark territory of the unknown.
Eli Pariser, The Filter Bubble: What the Internet is Hiding From You

Each time you click, watch, share, or comment, search engines and social platforms harvest more information to generate targeted advertisements. 

Personalised filters play to the most compulsive parts of you, creating “compulsive media” to get you to click more things, share more data about yourself and generate even more revenue.

At OneSub, we don’t think that’s a particularly good way to see the world around us. Democracy requires everyone to be equally informed, but filter bubbles are distorting our ideas of the world. What you see - on the web, on your news feed - isn’t all there is.

Follow the #news from every angle by downloading the OneSub app, or visiting our website for a free account :-)