What will Elon Musk and Richard Branson do about Jeff Bezos flying into space? The private sector space race has just gotten personal with Elon Musk, Jeff Bezos and Richard Branson flying to space. Bidder pays $28m for space trip with Amazon's BezosThe mystery auction winner will be part of the the first human flight by space company Blue Origin. The bid price soared from $4.8 million to $28 millionA $28 million seat Jeff Bezos Has Reached His Final FormThe Amazon billionaire is going to fly to space this year. So might Richard Branson. Has anyone checked with Elon Musk? Amazon founder Jeff Bezos to go to space on first crewed flight of his rocketAmazon founder Jeff Bezos announced plans on Monday to fly into space next month on a rocket built by his company Blue Origin, fulfilling what he said was a lifelong dream. Amazon founder Jeff Bezos is off to space on board Blue Origin's first crewed flight | ZDNetIf it all goes to plan, Jeff Bezos will personally beat Elon Musk and Richard Branson in the private space race. Bidding for Blue Origin seat to space hits $3.5M after Jeff Bezos announcementThe flight to the edge of space is set for July 20, and it’s lured about 6,000 bids from more than 140 countries, according to Blue Origin. Jeff Bezos Announces Plan to Launch Himself into SpaceThe world's wealthiest man and his brother will be on the first manned Blue Origin flight next month.