What's happened
Walmart has launched its upscale Bettergoods private label grocery brand, offering 300 products including frozen, dairy, snacks, beverages, and more. The brand aims to attract younger customers with chef-inspired, affordable foods like oat milk and gluten-free products.
Why it matters
Walmart's launch of the Bettergoods brand is significant as it targets younger, price-conscious consumers seeking quality and value. The move comes amidst rising inflation, driving shoppers towards private-label brands for cost-effective alternatives.
What the papers say
According to The Independent, Walmart is launching its biggest store-label food brand in 20 years to appeal to younger customers seeking chef-inspired, affordable foods. The New York Times reports that Walmart is introducing plant-based, gluten-free, and deluxe culinary fare with its Better Goods brand. Business Insider UK notes that Walmart is shifting towards offering value and attracting higher-income shoppers with its upscale Bettergoods private label grocery brand.
How we got here
Walmart has historically focused on driving down costs and offering low prices. In recent years, the company has aimed to attract higher-income shoppers by offering products and brands similar to Target or Whole Foods. The launch of the Bettergoods brand represents Walmart's latest effort to provide quality, affordable food options to a broader customer base.
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Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas.