Microsoft has equipped Bing, its search engine, with AI technology provided by OpenAI's language technology.
The revamp of the search engine includes a chatbot that can answer questions in a conversational style and offer suggestions to users while researching.
Microsoft CEO, Satya Nadella, hopes that these updates will allow Bing to take on queries that are not satisfied by today's search engines.
Microsoft has announced that Bing, its search engine, has adopted AI technology from OpenAI's language technology, which includes a chatbot function that can interact in a conversational style.
The updates are part of a bigger push by Microsoft to improve search results, which often pose a challeng to Bing, given Google's dominance in the sector.
The revamped search engine offers a range of features to users, such as the ability to summarise broad topics or suggest helpful tips for travel planning or hosting dinner parties.
CNET highlights that Bing's revamp is a collaboration between Microsoft and OpenAI that aims to merge the two companies' technologies, while ZDNet quotes Microsoft's CEO who explains that these upgrades are about making Bing more useful for people.
Additionally, TechRadar emphasises the search engine's potential to surpass other search engines by "answering the queries that stymie other search engines.
" Although these features are not entirely new, Microsoft's approach to blending their AI-technology with Bing may allow the search engine to offer some unique features to users.
The recent improvement puts Bing in a better position to attract users and stands out from other search engines, focusing on delivering more personalised and interactive results.
The new features could be seen as a modern advancement in search engines, targeting the younger, trendier audience.
With these upgrades, Bing hopes to overcome its challenges against search engines like Google, which currently dominates the search engine market.