What's happened
Apple unveils new iPad Air with two size options and a front-facing camera on the side of the bezel. The tech giant is set to update its iPad lineup after more than a year of silence, with a focus on the iPad Pro and iPad Air. Additionally, Apple is developing a chip for AI tools on servers, potentially joining other tech companies with their own chips.
Why it matters
Apple's announcement of new iPads and tech upgrades is significant as it marks a long-awaited refresh of its iPad lineup, aiming to boost revenue and stay competitive in the tech market. The development of a chip for AI tools on servers could signal Apple's entry into a new realm of technology, potentially impacting its future product offerings and services.
What the papers say
According to Business Insider UK, Apple unveiled the new iPad Air with two size options and a front-facing camera on the side of the bezel. The Independent reports that Apple is set to update its iPads after more than a year of silence, focusing on the iPad Pro and iPad Air. South China Morning Post highlights Apple's development of a chip for AI tools on servers, potentially joining other tech giants with their own chips. Ars Technica notes that Apple will host a product announcement event focusing on new iPads and iPad accessories.
How we got here
Apple's move to update its iPad lineup comes after a period of stagnation, with the last major iPad release in 2022. The company's focus on AI tools and server chips aligns with its strategy of developing in-house chips for various devices. The tech industry's trend towards proprietary chips reflects a desire for greater control over hardware and software integration.
Common question
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.