What's happened
Tiger Woods has launched his new apparel line 'Sun Day Red' with TaylorMade after parting ways with Nike. The brand features a logo with 15 stripes representing his major victories, and the line includes golf shirts, hoodies, outerwear, and plans for expansion into footwear and apparel for women and kids.
Why it matters
Tiger Woods' launch of his new apparel line with TaylorMade marks a significant shift in his career after ending a long-standing partnership with Nike. The move not only showcases Woods' transition into a new phase but also highlights his entrepreneurial spirit and potential impact on the fashion industry.
What the papers say
The Independent and The Guardian focus on Woods' bold step forward in partnering with TaylorMade for his new apparel line, emphasizing the potential for success and positive reception in the fashion community. The New York Times and Business Insider UK discuss the end of Woods' long-standing partnership with Nike and the launch of 'Sun Day Red' with TaylorMade, highlighting the significance of this move in Woods' career.
How we got here
After 27 years with Nike, Tiger Woods decided to develop his own brand in partnership with TaylorMade Golf. The 'Sun Day Red' apparel line features a tiger logo with 15 stripes representing Woods' major victories, and the initial launch includes men's apparel with plans for expansion into footwear and apparel for women and kids.
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