What's happened
Apple has unveiled its latest range of iPads, including new versions of the iPad Pro and iPad Air, during an event on May 7, 2024. The new iPad Pro features a high-quality OLED display and the powerful M4 chip, making it 50% faster than its predecessor. The iPad Air has also been updated with the M2 chip and a new 13-inch display option. Additionally, Apple announced a more affordable entry-level iPad priced at $349. The new devices aim to reignite interest in Apple's tablet lineup amid a sales slump.
Why it matters
The launch of Apple's new iPad models is significant as it represents the company's efforts to revitalize its tablet lineup amid declining sales. The introduction of advanced features such as the M4 chip and OLED display in the iPad Pro highlights Apple's commitment to pushing the boundaries of technology. These updates are likely to attract both consumers and professionals, potentially boosting sales and market share. Additionally, the more affordable entry-level iPad could appeal to budget-conscious buyers, expanding Apple's customer base.
What the papers say
According to The Independent, Apple CEO Tim Cook described the event as the 'biggest day for iPad since its introduction,' emphasizing the significance of the new releases. Business Insider UK highlighted the competitive pricing of the new entry-level iPad, which is expected to attract budget-conscious consumers. The South China Morning Post focused on the technical advancements of the new iPad Pro, noting its thinner form factor and powerful M4 chip. Meanwhile, Ars Technica praised the new iPad Pro's OLED display and performance but questioned the practicality of its high price for most users.
How we got here
Apple's iPad lineup has been a cornerstone of the company's product offerings since its introduction in 2010. However, in recent years, iPad sales have experienced a decline, prompting Apple to innovate and update its tablet range. The last major update to the iPad lineup was in October 2022, when Apple introduced a faster chip to the iPad Pro and redesigned the low-end model. The latest updates aim to address the sales slump by offering advanced features and more affordable options to attract a wider range of consumers.
Common question
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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Timothy Donald Cook is an American business executive, philanthropist and industrial engineer. Cook is the chief executive officer of Apple Inc., and previously served as the company's chief operating officer under its cofounder Steve Jobs.