Twitter to pay verified content creators for ads in replies
Twitter will begin paying verified content creators for ads in their replies, with the first payment block of around $5 million, according to Elon Musk. The move comes as Twitter's newly named CEO, Linda Yaccarino, takes the helm at the social media platform. Twitter's ad revenue in the US has plunged by more than half since Musk took over, according to reports. The company has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.