Elon Musk's endorsement of an antisemitic conspiracy theory on X has prompted major advertisers, including Apple, Disney, and IBM, to suspend their ads on the platform.
Why it matters
The exodus of major advertisers from X following Elon Musk's controversial posts highlights the impact of social media content on business relationships and raises concerns about the platform's future.
What the papers say
The New York Times reports that advertisers are standing firm against advertising on X, while The Independent emphasizes Musk's defiance and refusal to bow to advertisers. The Times highlights Musk's profanity-laced outburst against advertisers, while BBC News focuses on the impact of the advertising boycott on the social media platform.
How we got here
Elon Musk's endorsement of an antisemitic conspiracy theory on X sparked global outrage and condemnation from world leaders, leading to a mass exodus of major advertisers from the platform.
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