Exclusive: Sonos is about to introduce its own voice assistant It wants to make voice "fully private" and "more personal." Why Samsung SmartThings MattersHow SmartThings plans to use Matter for its next 10 years. Report: Sonos is launching its own voice assistant in JuneVoice assistant would help Sonos be less dependent on frenemies Amazon, Google. Sonos joins Matter but hasn’t committed to supporting the new standardSonos has big plans that go far beyond where it is today.