What's happened
Discount supermarkets Aldi and Lidl achieve record-breaking Christmas sales in the UK.
Why it matters
The record-breaking sales of Aldi and Lidl in the UK indicate a significant shift in consumer behavior towards discount supermarkets amid the cost of living crisis, impacting the grocery retail sector.
What the papers say
The Times and The Independent emphasize the record-breaking sales of Aldi and Lidl, highlighting the impact on the UK grocery retail sector. BBC News and The Guardian provide additional context on the consumer behavior shift towards discount supermarkets amid the cost of living crisis.
How we got here
The UK's cost of living crisis has led to a surge in sales for discount supermarkets Aldi and Lidl, with consumers seeking ways to save on their festive spending.
More on these topics
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Aldi is the common brand of two German family-owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.
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Lidl Stiftung & Co. KG is a German international discount supermarket chain that operates over 10,000 stores across Europe and the United States.
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J Sainsbury plc trading as Sainsbury's is the second largest chain of supermarkets in the United Kingdom, with a 16.0% share of the supermarket sector.
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Tesco plc, trading as Tesco, is a British multinational groceries and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United Kingdom.