Top Olympic sponsor Toyota pulls Games-related TV ads TOKYO (AP) — Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors. The extraordinary decision by the country’s top automaker underlines how po Toyota won't run Olympics ads and its CEO won't attend the opening ceremonyToyota will have a subdued role at the Olympics in Japan this year, despite being one of the event's biggest sponsors. Toyota scraps Tokyo Olympics ads in Japan, despite being banner sponsorWith support for holding the games low among Japan's citizens amid the COVID-19 pandemic, Toyota doesn't want to wade any deeper in. Toyota scraps Tokyo Olympics ads, despite being banner sponsorWith support for holding the games low among Japan's citizens amid the COVID-19 pandemic, Toyota doesn't want to wade any deeper in. Toyota pulls Olympics-related adverts as backlash to Games continuesThe extraordinary decision by the country’s top carmaker underlines how polarizing the Games have become in Japan Top sponsor Toyota cancels all Olympic TV ads in JapanAutomaker says its president will not attend official Games events Tokyo Olympics: Major sponsor Toyota won't air Games ads or attend opening ceremonyThe car maker's decision comes as public opinion in Japan remains divided about whether the Games - due to start later this week - should go ahead despite rising COVID-19 case numbers and a state of emergency in Tokyo. Toyota pulling Olympics-related TV adsToyota is reportedly pulling plans to air Olympics-related television advertisements in Japan during the Tokyo Games after one of its communications officials said there are “many issues” with the event.