What's happened
Supermodel Bella Hadid launches 'Ôrəbella' beauty brand with vegan perfumes, while the luxury 'Comète' perfume debuts at £375. KFC introduces 'No 11 Eau de BBQ' inspired by its Ultimate BBQ Burger.
Why it matters
The introduction of these new fragrances offers consumers a variety of options catering to different tastes and preferences, from high-end luxury scents to unique fast-food-inspired perfumes. This diversification in the fragrance market provides consumers with more choices and experiences to explore.
What the papers say
Lauren Cunningham reports on Bella Hadid's 'Ôrəbella' perfume launch, highlighting the vegan and alcohol-free nature of the scents. Sali Hughes discusses the appeal of subtle scents like E11even, catering to those who prefer natural aromas. The Scotsman covers KFC's unconventional move into the fragrance market with 'No 11 Eau de BBQ', offering a unique BBQ-inspired scent.
How we got here
The fragrance industry continues to evolve, with celebrities and brands constantly innovating to offer new and unique scents to consumers. Bella Hadid's foray into the beauty market with 'Ôrəbella' reflects the trend of celebrities launching their own beauty brands. The introduction of luxury perfumes like 'Comète' and unconventional scents like 'No 11 Eau de BBQ' by KFC demonstrates the industry's creativity and willingness to push boundaries.
Common question
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