Microsoft has announced plans for its revamped search engine Bing, which is powered by generative artificial intelligence.
The tech company has been in discussion with advertising agencies on how to make money from the service, with plans to introduce paid links within response search results.
Last week, Microsoft and Google announced new generative AI chatbots that can generate original answers to complex search queries.
In a private meeting with a major ad agency, Microsoft showcased a demo of the new Bing search engine.
According to an anonymous ad executive, the company plans to introduce paid links within response search results as part of its revenue generation strategy.
The revamped Bing search engine will be powered by generative artificial intelligence, which allows the search engine to produce original answers to open-ended questions or requests in a human-like voice.
The AI technology has recently been a topic of interest for many companies, with both Microsoft and Google announcing new AI chatbots last week.
The new chatbots will be able to synthesise material on the web for complex search queries, however, they have not yet been widely rolled out to users.
Microsoft's revamped Bing search engine is set to provide a rival offering to Google's dominant search service.