What's happened
Taylor Swift's mention of The Black Dog pub in London in her new album 'The Tortured Poets Department' has led to a significant increase in business as fans flock to the pub to experience a connection to the singer.
Why it matters
Taylor Swift's influence on popular culture is evident as her mention of The Black Dog pub has resulted in a surge of visitors and business for the establishment. This demonstrates the power of celebrity endorsements and the impact they can have on small businesses.
What the papers say
The Independent highlights the overwhelming positive reaction and increased business at The Black Dog pub after Taylor Swift's mention. In contrast, Business Insider UK focuses on the impact of Swift's endorsement on small businesses like The Black Dog, showcasing the 'Taylor Swift Effect' on sales and popularity.
How we got here
Taylor Swift's new album 'The Tortured Poets Department' features a song referencing The Black Dog pub in London. The pub has seen a surge in visitors and business as fans of the singer make pilgrimages to the establishment.
Common question
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