Instagram Threads, owned by Meta, launches in the EU after receiving approval for privacy provisions, expanding its user base and competing with Twitter/X.
Why it matters
The launch of Instagram Threads in the EU after receiving privacy approval is significant as it expands Meta's user base and intensifies competition with Twitter/X.
What the papers say
The Guardian reports Meta's app Threads launched in the EU after receiving privacy approval, while The Independent highlights the app's delayed arrival in the EU and its features. BBC News discusses the delayed launch and the app's struggle to rival other social media platforms. The Independent and AP News report on lawsuits against Meta for unfair competition and non-compliance with EU data protection regulations.
How we got here
Instagram Threads, owned by Meta, initially launched in the US and UK, but faced delays in the EU due to strict privacy laws. The app struggled to rival other social media platforms and faced lawsuits for non-compliance with EU data protection regulations.
More on these topics
The European Union is a political and economic union of 27 member states that are located primarily in Europe. Its members have a combined area of 4,233,255.3 km² and an estimated total population of about 447 million.
Threads is an online social media and social networking service operated by Meta Platforms. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes.
Mark Elliot Zuckerberg is an American media magnate, internet entrepreneur, and philanthropist. He is known for co-founding Facebook, Inc. and serves as its chairman, chief executive officer, and controlling shareholder.
Facebook is an American online social media and social networking service based in Menlo Park, California and a flagship service of the namesake company Facebook, Inc.
Instagram is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in October 2010.