What's happened
UK supermarkets are adjusting their strategies to cope with the cost-of-living crisis, with a focus on pricing and customer support.
Why it matters
The story is significant as it highlights how major UK supermarkets are responding to the ongoing cost-of-living crisis, which has implications for consumers and the broader economy.
What the papers say
The Independent reports on Tesco's efforts to maintain market share and profitability through pricing strategies, while The Guardian and The Telegraph focus on Aldi's record sales and changing shopping habits in response to the cost-of-living crisis.
How we got here
The cost-of-living crisis has led to changes in consumer behavior and increased pressure on households, prompting supermarkets to adapt their strategies.
More on these topics
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Aldi is the common brand of two German family-owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.
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Tesco plc, trading as Tesco, is a British multinational groceries and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United Kingdom.
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The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom or Britain, is a sovereign country located off the northÂwestern coast of the European mainland.