What's happened
MrBeast tests ad revenue on X, earning over $250,000 from a single video.
Why it matters
The experiment sheds light on the potential earnings for content creators on the Elon Musk-owned platform and highlights the ongoing efforts to attract top influencer talent.
What the papers say
NY Post provides details of MrBeast's earnings and his skepticism about the revenue figure, while Business Insider UK discusses the giveaway of his earnings and the controversy surrounding the experiment. The Independent and BBC News cover MrBeast's decision to post on X and the platform's struggle to generate revenue under Elon Musk's ownership.
How we got here
MrBeast had previously expressed doubts about the ad revenue potential on X, but decided to conduct an experiment to test the platform's earnings. Elon Musk has been trying to attract top influencer talent to X by offering improved ad revenue sharing.
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