What's happened
UK supermarkets reduce prices of Aptamil baby formula after manufacturer Danone agrees to a 7% price cut to retailers.
Why it matters
The price reduction is significant as it addresses the rising cost of baby formula, providing relief to families struggling with the cost of living crisis.
What the papers say
Metro reports on the supermarkets' efforts to reduce prices and allow customers to use loyalty points or vouchers for infant formula. The Independent and BBC News also cover the price cuts and the Competition and Markets Authority's concerns about rising formula prices. The Times provides background on the CMA investigation into rising baby formula prices and the dominance of major manufacturers in the market.
How we got here
The Competition and Markets Authority found that baby formula prices had risen by 25% over the past two years, leading to concerns about the impact on families amidst the cost of living crisis.
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