Lush to stop its social media until it's 'safer' The firm says it will close accounts "in an effort to address consumers’ mental health challenges". ‘I’m happy to lose £10m by quitting Facebook,’ says Lush bossLosing 10m followers on sites such as Instagram is a price worth paying for co-founder of ethical beauty empire Lush Cosmetics quitting social media to bring awareness to mental health“We wouldn’t ask our customers to meet us down a dark and dangerous alleyway – but some social media platforms are beginning to feel like places no one should be encouraged to go,” said Lush. Lush quits Facebook, Instagram, TikTok and Snapchat over safety concernsBeauty retailer says it has had enough of social media after allegations of whistleblower Frances Haugen Lush to stop its social media until it's 'safer'The firm says it will close accounts "in an effort to address consumers’ mental health challenges". Lush quits Facebook, Instagram, TikTok and Snapchat amid concerns over online harmThe firm says it has "finally had enough" and turns its back on Facebook, Instagram, TikTok and Snapchat due to growing concerns over user safety. Lush to deactivate Instagram, Facebook, TikTok and Snapchat accountsThe retailer says ‘serious effects of social media’ on users’ mental health are ‘going largely ignored’ Lush to close social media accounts over platform safety concernsThe brand, which has previously been critical of platforms, has confirmed it will turn its back on Facebook, Instagram, TikTok and Snapchat.