Apple introduces new M3-powered MacBook Pro and iMac models
Why it matters
The release of new MacBook Pro and iMac models with improved performance and graphics processing is significant for Apple users and technology enthusiasts. The new M3 chip offers better performance compared to the previous generation, providing users with faster and more efficient computing experiences. The release of these new devices also showcases Apple's commitment to its in-house chip development and its ongoing efforts to innovate in the laptop and desktop market.
What the papers say
The Verge says that the new MacBook Pro and iMac models feature improved performance and graphics processing thanks to the M3 chip. The article highlights the availability of different sizes for the MacBook Pro and the preorder option for the new devices. South China Morning Post emphasizes that the M3 chip line-up can handle graphics processing more efficiently and mentions the use of advanced 3-nanometer manufacturing technology. The Independent mentions that the M3 chip is around 15-30% faster than the previous M2 chip and notes that Apple has unveiled three chips at once for the first time. Axios provides details about the new M3 processors, including their improved performance, graphics capabilities, and availability in the new MacBook Pro and iMac models.
How we got here
Apple has been transitioning its Mac lineup from Intel processors to its own Apple Silicon chips. The M3 chip is the third generation of Apple's in-house chips, following the M1 and M2 chips. The M3 chip offers improved performance and graphics processing compared to its predecessors, showcasing Apple's continued investment in chip development and its goal of delivering powerful and efficient computing experiences to its users.
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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.