Major brands pause advertising on X after Elon Musk endorses antisemitic post, leading to potential $75 million loss in advertising revenue.
Why it matters
The event is significant as it highlights the impact of controversial content on social media platforms and the financial repercussions for the company and advertisers.
What the papers say
The New York Times reports internal documents showing the potential loss of advertising revenue, while Axios highlights the impact on major advertisers and the platform's creator program.
How we got here
Elon Musk's ownership of X has led to reduced content moderation and a rise in hate speech on the platform, resulting in a decline in ad revenue.
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