Adidas has been making headlines recently due to its high-profile partnerships and product releases. The termination of the partnership with Kanye West following his alleged antisemitic remarks has garnered significant attention. Despite this, Adidas has continued to release new Yeezy sneakers and is even considering a third sale to support groups fighting antisemitism. Additionally, Ethiopian runner Tigist Assefa broke the women's marathon world record while wearing Adidas's Adizero Adios Pro Evo 1 shoes, showcasing the brand's commitment to performance and innovation.
Adidas AG, founded and headquartered in Herzogenaurach, Germany, is a multinational corporation known for designing and manufacturing shoes, clothing, and accessories. The company has a rich history dating back to its establishment in 1949 and has since become one of the largest sportswear manufacturers globally. Adidas is recognized for its iconic three-stripe logo and partnerships with athletes, celebrities, and designers, including Kanye West. The brand's focus on innovation and performance has solidified its position as a leader in the sportswear industry, with a strong presence in both athletic and lifestyle markets.
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The German sportswear brand had $1.3 billion worth of Yeezy sneakers piled up
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Adidas has begun a third sale of Yeezy sneakers following the termination of its partnership with rapper Ye over his offensive comments.
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Adidas announces plan to sell remaining Yeezy sneakers at cost price in 2024.
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Kanye West, now known as Ye, has announced the release of a new joint album with Ty Dolla $ign called Vultures, and unveiled the first Yeezy shoe produced since Adidas cut ties with him over antisemitic remarks.
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Adidas is considering a third release of Yeezy shoes next year to generate more donations to groups fighting antisemitism
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Ethiopian Tamirat Tola set a new course record for the men's race, while Kenyan Hellen Obiri won the women's race, both wearing advanced running shoes.
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Kim Kardashian's Skims brand has launched a menswear collection, including boxers, briefs, T-shirts, tank tops, and leggings, with big-name athletes as the faces of the collection.
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Adidas terminated its partnership with Kanye West due to his alleged antisemitic and offensive behavior.
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Ethiopian runner Tigist Assefa shatters the women's marathon world record in Berlin, finishing in 2 hours 11 minutes and 53 seconds, wearing Adidas's new Adizero Adios Pro Evo 1 shoes.
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Adidas CEO Bjørn Gulden expressed doubt over Kanye West's antisemitic remarks, suggesting West didn't mean what he said.