Asos has recently made headlines due to a 15% sales decline in the UK, attributed to wet weather, leading the company to cut its profit guidance. This setback follows earlier distortions in figures caused by the timing of Easter this year. Despite these challenges, Asos remains a prominent British online fashion and cosmetic retailer, founded in 2000 in London with a focus on young adults. The company offers a wide range of products, including over 850 brands alongside its own clothing and accessories line, shipping to various locations globally.